Traci Lounsbury, Owner-CEO
Traci is a born leader with more than two decades at the helm of four successful commercial interiors businesses. As CEO of elements, Traci is at the forefront of driving change in the way commercial environments are designed and built, helping organizations customize environments that positively impact peoples’ lives.
Since founding elements in 2008, Traci has redefined and grown the firm’s business model, combining interiors expertise with construction capability and the collaborative, cross-functional process of human-centered design. This holistic approach to the built environment ensures clients have everything they need to create places that inspire and support their people. Places that change people’s lives for the better. Her efforts have propelled elements to become one of the largest integrated interiors partners and one of the largest woman-owned businesses in the state.
“We actively cultivate a dynamic and creative culture here at elements. We work hard and play hard. I think people feel that when they are in our space.”
This year, Traci was awarded the Titan100 award, honoring her commitment to constantly improving and innovating elements’ workplace and company culture. She has been named one of the Denver Business Journal’s Outstanding Women in Business as well as EY’s Entrepreneur of the Year for the Mountain States Region. She was recognized as an Enterprising Woman of the Year by Enterprising Women magazine and was named the Downtown Denver Partnership’s Volunteer of the Year in 2017.
Recognizing the underrepresentation of women at the C-suite level, outside of elements, Traci is a champion for women entrepreneurs and the power of mentorship. As the recent keynote speaker at CSU’s 42nd Annual Business Day, she inspired young leaders with her story and advice on thriving in a startup setting. Traci personally helped launch and co-leads the Women on the Rise program through the Commons on Champa, which supports the continued economic vitality of the city, while providing mentorship, counsel and support to the next generation of female entrepreneurs. As part of the Women’s Foundation of Colorado, which advances opportunities for Colorado women and their families, Traci co-chairs the BFFs Who Care Steering Committee.
Additionally, Traci is on the board of the Downtown Denver Partnership and continues to spearhead efforts aimed at supporting women entrepreneurs in Denver with organizations such as the Denver Business Journal, Modern in Denver magazine, Colorado Real Estate Women Denver and the International Interior Design Association, where she has served as a board member.
Outside the office, Traci’s idea of a perfect day includes snowboarding with friends followed by cooking dinner and enjoying good wine.